I’ve been doing real estate photography for a couple of years and the hardest part I’ve found is helping agents realize the importance of hiring not just a photographer to photograph the listing, but a professional photographer. Here are some reasons why any agent—new or veteran—should be hiring professionals to take high quality photos.
Homes that use a professional photographer for their listing on average sell over market value and sell 50% faster than homes with standard photos. Studies have shown that 98% of homebuyers judge whether or not to walk through a property by first seeing the listing photos online.
What Are The Benefits of Hiring A Professional Real Estate Photographer?
Saves You Time
You’re wearing too many hats as a realtor as is. Adding the time to create amazing listing content is no exception. On average, it can take 2-10+ hours to create amazing listing photos between taking photos, developing the photos, and creating the videos, virtual tours, social media adverts, and more.
Outsource this job to someone you can trust that’s local and is an expertise in creating these pieces of content for realtors.
You’ll free up a lot of your time and it will pay dividends in the future.
You And Your Seller Will Look Great
After you have negotiated a commission percentage from your sellers, you need to prove that you’re worth the demanded amount. When you order your professional photography for that listing, those photos will represent your brand and who you are as a realtor.
If your photos look amazing, then you look amazing. That also goes to your seller because chances are, no other listing around them will look as good. Especially when you include drone photography and video with your listing.
Your Listing Will Stand Out From Surrounding Homes For Sale
By adding drone photography and video, people will be engaged more to your listing because there’s more to see. When done right, your listing will be the benchmark that everyone will compare other property to.